Here at Unleashed we make it our responsibility to keep up on the most recent online advertising capabilities and trends, hence our regular staff meeting to discuss advertising options, formats and effectiveness. Today, the topic of conversation was YouTube Advertising – is it worth the effort? What types of clients does it work best for? The verdict: video advertising can provide high-impact brand exposure and engagement, when done right. Since video advertising is rather spendy compared to other online advertising options, it tends to work better for companies with large video production and advertising budgets. However, this doesn’t always have to be the case. One thing that should always be kept in mind – people spend time on YouTube for pleasure. Forcing people to watch your ad before making it to their entertainment could cause anger and resentment, so keep it fun, people! Make ads they’ll want to watch.
Now, here is an unrelated video purely for your viewing pleasure: