I read Seth Godin’s blog religiously, and it is always full of great insights. This one hit me right between the eyes today:br /blockquoteIt might be fun to win a Grammy or dominate your category in terms of market share, but what’s it worth if it doesn’t support the actual goal?/blockquoteMany people are chasing the magic Google Ranking that will bring them all of the business in the world… I content that it matters not if you’re #1 unless you’re ready to be #1 in terms of website usability and customer service that wins business. The power of a great ranking is diminished if you can’t monetize it effectively- see a target=”_blank” href=”http://www.unleashed-online.com/is-search-engine-optimization-enough/”my post on the subject/a for more ranting and raving. br /br /a target=”_blank” href=”http://sethgodin.typepad.com/seths_blog/2010/02/shiny-objects.html?utm_source=feedburneramp;utm_medium=feedamp;utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29″Click here to read more of Seth’s blogbr //abr /br /div class=”zemanta-pixie”img class=”zemanta-pixie-img” alt=”" src=”http://img.zemanta.com/pixy.gif?x-id=bff3bef0-889d-8676-90c2-fe6d16df004b” //div