As we approach the end of the calendar year, please be aware of tax scams. There are tons of variations on the same theme to gather personal information by scaring or offering refunds through fake emails. The Internal Revenue Service has a tremendous amount of information on their site about the latest ones making the [...]
Google+ (aka Google Plus) is now offering local businesses, brands, and companies the ability to set up pages on the Google+ network. This is a breakthrough for marketers, as Google+ has to date only been available for individuals to use. We feel this is a really significant step forward for Google+ adoption. Facebook has grown [...]
So thanks to the benevolence of the boss, Chris Reilly, I found myself in Seattle at my first Geek Fest this week. The event had been kicked off the night before at a venue hosting “The Battle of the Geek Bands.” The mode of communication among the participants was texting instead of talking. The MC [...]
Coming up with a social media strategy and managing your business’ presence can seem like a daunting task. There are a few tips and ideas that you can put into action to start building your business’ social media presence. 1.) Install the “Like” button on your website. Why wouldn’t you? It lets people who visit [...]
… and we’re not talking about income equality. Building online communities is difficult. Studies have found that only 1% of people who visit online communities actually participate regularly in a meaningful way. Another 9% may comment or participate infrequently, and 90% never comment at all. This has been found to be true across a variety [...]
Something pretty interesting is going on. You may have seen advertising for Yelp and not looked any further, but that may be about to change. Yelp Inc., is a company that operates yelp.com, a social networking, user review and local search web site. Yelp.com has more than 54 million monthly unique visitors as of late 2010. Naturally, it [...]
Once they’re gone they’re gone If you own a website you probably want more people to come see it, but what happens after they get there? How do you keep them there? Getting the traffic to your site with SEO efforts is just the tip of the iceberg when it comes to having a successful [...]
In the world of marketing, the “moment of truth” concepts are a pretty big deal, to say the least. Until recently though, there was only a first and second moment of truth. Now, thanks to Google, there is a new addition to the moment of truth family — the zero moment of truth, or ZMOT. [...]
Okay folks, I have recently discovered that many, very wise business people, still have not been exposed to search engine optimization (SEO), and all that it entails. There may be many reasons why this is so, but I just have to believe that starting at the beginning and gradually explaining things is a lost art [...]
One of the most effective ways of boosting your site’s natural search ranking is to participate in the social web. You can make the web a better place (and have fun!) while building links out on the web that point back to your site. The links you build can lead people to your site directly, [...]
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