GetListed.org is coming to Spokane!
GetListed.org's Local University has a special place in my heart. It came to Spokane on the day my son Miles was supposed to be born (he was a week late, no big deal) and I took a chance on going. I'm sure glad I did, it helped get dozens of challenging questions answered and helped develop some great relationships. It's back in town this year at Northern Quest and I'm please to have been invited to provide a case study for the event as well as be an event sponsor. Here is what on the docket this year:
Time
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Session Topic
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7:30am - 8:30am
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Check-In and Caffeine
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8:30 - 8:40
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Kick-Off and Conference Introduction
Spokane's own Ed Reese will introduce the 2011 edition of Local University, dispel some of the widespread myths about optimizing your website, and bring attendees up-to-speed on some basic terminology that will be used throughout the seminar.
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8:40 - 9:00
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Introduction to the Search Engines
Aaron Weiche will walk you through the basics of how search engine results are generated and some of the major opportunities for small businesses to improve their visibility online.
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9:00 - 9:40
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The ABCs of Local Search
In this session, Mike Blumenthal will dive into how to rank well for searches in the Inland Northwest, and a representative from the Bing Local Listing Center will walk attendees through their product to help business owners get online.
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9:40 - 10:00
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Q&A
By this point, your head will probably spinning with some questions. Take the opportunity to ask specific questions to the presenters.
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10:00 - 10:20
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Break / Site Review Clinic I
Re-charge with some coffee, take some time to meet your fellow presenters, or pop into our first Site Clinic of the day, hosted by Mike Ramsey & Aaron Weiche, and get some personal recommendations for how to improve your company's online presence.
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10:20 - 10:25
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SEO Myths and Pitfalls
David will dispel some of the common myths and misconceptions about optimizing your website for the search engines.
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10:25 - 10:50
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Website Optimization Basics
Mary Bowling will explain some of the REAL signals that your website can send the search engines in order to rank better.
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10:50 - 11:20
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Getting Social Online
Matt McGee will take us through the world of social internet marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, and blogs.
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11:20 - 11:40
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Got More Questions? Get More Answers!
The second Q&A panel of the day will again give you a chance to ask questions to the presenters, including Bing's Mikko Ollila.
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11:40 - 12:00
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Break / Site Review Clinic II
Network some more, take some time to return voice mails and emails from the morning session, get your company some personalized advice in our second Site Clinic of the day, or just grab lunch a little early.
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12:00 - 1:00
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Lunch
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1:00 - 1:30
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Workshop I: Building Your Keyword Matrix
Mary Bowling will walk attendees through the step-by-step process of keyword research in our first workshop of the afternoon.
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1:30 - 2:00
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Workshop II: Analytics
Ed Reese will walk attendees through step-by-step how Google Analytics works, and how to interpret the data that it provides you about your website users and customer prospects.
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2:00 - 2:30
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Workshop III: Local Search Listings + Links
David Mihm walks you through how to ensure comprehensive coverage for your local business listings, and offers a few ideas for how to get locally-relevant links as well.
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2:30 - 2:50
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Break / Site Review Clinic III
The last chance to get your business some personalized advice (without missing one of our panels of course!) in our Site Clinic.
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2:50 - 3:30
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Workshop IV: Creating Your Social Media Campaign
Mike Blumenthal and Matt McGee go through how to create a sustainable review process for your business, how to gain new followers and fans in social media, and how to leverage them for higher search rankings.
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3:30 - 3:50
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Workshop V: Getting Started in Paid Search
Learn some basic Google Adwords and Microsoft Adcenter techniques for maximizing your budget for a local audience, and also get introduced to Facebook's demographic targeting platform.
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3:50 - 4:10
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Workshop VI: Marketing Plans and Time Management
Tieing the entire day together, learn how to set your company's priorities and where to focus your internal marketing resources going forwards.
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4:10 - 4:40
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Local Search Success Stories
Hear straight from Spokane-area companies (some of whom attended our seminar last year) about how they improved their bottom lines in 2010 via Local Search marketing.
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4:40 - 5:00
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Final Questions & Answers
Take this last formal opportunity to ask any remaining questions to our presenters.
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5:00 - 6:30
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Networking Happy Hour
Time to blow off a little steam! Join the presenters and your fellow attendees for a networking event right at the Northern Quest.
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As part of being a sponsor of the event I've negotiated a special EXTRA discount for friends and clients so the price gets down to $99 instead of $149- Trust me, this is the best price available. I have been asked not to publish our agency discount code, but if you are interested in attending
send me a message or a
tweet and I'll make sure you get the super special discount.
If you're interested in learning more about how search engine optimization works and want to meet some of the best and brightest in the country doing it plus get $100 worth of free Google advertising, make sure to attend.
Click Here To Register Now.