I’m excited to be in Portland for SearchFest 2010. There are a lot of interesting sessions from SEO content to social media. I hope to bring back some good stuff to my Spokane, WA clients! Check out the agenda here: http://www.sempdx.org/searchfest/ You can also follow the conference live on twitter by following the #searchfest hashtag.
As a follow up to my previous post I wanted to share some compelling data from ComScore, the leader in online advertising metrics (take that Nielson Net/Ratings!). Buyer Conversion Summary for Select Product Categories Category Searched Buyer Conversion % of Buyers Converting Offline % of Buyers Converting Online Average, All Categories 25% 63% 37% Apparel [...]
Search is the king of ROI for online advertising, bar none. You cannot get a better response from other media because nothing is as relevant as a well written advertisement placed exactly WHERE and WHEN somebody is looking for what you offer. Perhaps that is why Google has a market cap of $174,050,000,000…. However, for [...]
I read Seth Godin’s blog religiously, and it is always full of great insights. This one hit me right between the eyes today:br /blockquoteIt might be fun to win a Grammy or dominate your category in terms of market share, but what’s it worth if it doesn’t support the actual goal?/blockquoteMany people are chasing the [...]
http://foursquare.com/foursquare has been creating quite a buzz of late among many- is it the new Yelp? The new Twitter? The new Loopt? Whatever it is, it is NEW. And in that sense, I don’t believe the small business online marketer should be spending that much time with it…yet. foursquare is a location-based social network that [...]
Of all the services that Unleashed Online Marketing offers, SEO or Search Engine Optimization is by far the most requested. Getting ranked at the top of search engines (read: Google) seems to be the top priority on many business owners minds right now. I definitely know the appeal: streams of new customers that are actively [...]
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Search Engine Optimization is the process of achieving higher rank for your web site in search engines like Google, Yahoo, and Bing. Unleashed Online Marketing makes this complex process both affordable and a highly effective way to promote your business to interested searchers. We focus on deep keyword research that produces the best results for [...]
With the yellow pages shrinking each year, it is clear that the way customers connect with businesses is ever increasingly through the web. Utilizing cutting edge pay per click advertising, you can grow your business and find new customers in greater volume than you may have imagined possible. Unleashed Online Marketing the expertise and tools [...]
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